See on Scoop.itNewton Design and Marketing

“There is no doubt that SEO has changed a lot over the last 12 months. I remember the days when SEOs, including me, focused our time and energy on boosting our rankings. We would track all of our keywords and watch them go up as we built links.


And although some SEOs still do this, I myself haven’t tracked my rankings in over a year.


Why? Because SEO has turned into a long tail game.


But before I get into how you can build up your long tail traffic, here is why you should focus your SEO efforts on the long tail”.


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Written by marcus
Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding.