A woman is sitting in a dimly lit office in front of her computer, tapping away at the keyboard and frantically ruffling through papers, frustrated.
She finishes the email she was writing. Her posture changes, she physically changes gears, stacking some papers and files off to her side. She seems more relaxed, as she takes a deep breath. “Okay, marketing. let’s check how our website is doing.”
She goes to her browser, types in those familiar keys GOOGLE. An ominous search box taunts her query. She types in her company name, and breathlessly waits the .21 seconds for her results to return. Her eyes quickly scan down the search results: page 1…click. Page 2…Click. Page 3…CLicK. Page 4…CLICK CLICK. Page 6. Page 7. Page 8! Salvation finally comes, her company is found on page number 13, rank number 119, Yay!– “What??? I just got a new website 6 months ago!! $25,000 for our new website and this is what we get? Money down the drain!” Extremely angry, the woman vows to never spend another dime on internet marketing.
The Silent Killer strikes again. Many websites have seen this demise. At first, its the digital Messiah, guaranteed to solve all problems, even in accounting. The web company pitches you with all the colors, features, and promises that this website WILL save you. You get excited about the idea of having a fresh new presence online for all the world to admire. The day comes. You login, type in your domain, and BAM! You beautiful new website launches on your monitor in grandiose glory, throwing you into a pixelated trance, seducing you with its speed, lines, and deep, rich content.
One year later, the honeymoon is over. Your beloved site has become a burden, and the “free” analytics report you get each month showing LACK of traffic to your site just slowly pushes you into a deep digital depression. Is this your story? There’s no reason to hide among the thousands of website owners with the same story. There is hope, and its name is SEO.
So many businesses think, “Hey I’ve got a website, so people can find me on the internet.” This simply isn’t true. The truth is, millions of sites go unnoticed every single day, thrown into the digital landfill of wasted marketing dollars. They might even think they’re site is optimized, but thats probably not true either, especially when their teenage neighbor submitted their site to Google.
WHAT’S THE CURE? WHY SEO?
Here are some cool stats for you:
- 93% of online experiences begin with a search engine.
- Google owns 65-70% of the search engine market share.
- 70% of the links search users click on are organic.
- 70-80% of users ignore the paid ads, focusing on the organic results.
- 75% of users never scroll past the first page of search results.
- Search is the #1 driver of traffic to content sites, beating social media by more than 300%
- SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
- For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.
Taking Advantage of these Stats
Knowing and understanding the significance of these statistics is one thing. Acting on them and keeping a consistent, effective SEO strategy in place for your business is another. Make sure to take advantage of these opportunities with the proper SEO strategy.
RESEARCH. REFINE. RESULTS. ROI.
At Newton, our team of SEO experts have real business experience, so we understand the importance of a results-based platform. From a strategic formula, our SEO team engages in the following system to advance search engine exposure with quantifiable conclusions. Need more profits to the bottom line? SEO. We are the agency you need for The Woodlands SEO project.
2. Keyword Research
3. Refine Keywords & content
4. Link building
5. Analyze and improve
6. Rinse then Repeat.
Strategic Analysis. Results Driven.
The fact is that most SEO firms only go half way. They do some research, submit to search engines, maybe do some linkbuilding, then wait and see. This is the passive approach to SEO.
Newton takes a strategically aggressive approach, using the graph to the right, we jump into the trenches with both feet and begin to analyze, research, strategize, implement, measure, and lots of other big words. to ensure that you receive the highest ROI for your SEO. We service Houston and the surrounding areas like Spring, Kingwood, Conroe, The Woodlands. Our other areas include Dallas, Fort Worth, Texas and Tampa and Orlando, Florida.
To find out more, or to receive a FREE SEO Analysis from Newton, please visit http://www.designbynewton.com/services/seo/
Warning: SEO from Newton Design may cause more web traffic which can result in happiness, peace, sales, revenue, profits, promotions, bonuses, paid vacations, and success.