by Marcus Smith
Digital Marketing Jedi
So I don’t often hear jokes that I remember, not good with the punch lines I guess. But I heard this one last night that made me smile, so I thought I would share it.
” Where’s the best place to hide a dead body? The 2nd page of Google!” badum-dum!
The old adage, ‘it’s funny because it’s true’ certainly applies here. If your site is anywhere after page 1, it doesn’t matter much does it? Now, don’t misunderstand me, not all sites can be on page 1 of course. But Your SEO efforts must be driving toward a common goal, the top spot on search engines for your area.
Many business owners find it difficult to write about their own products, companies, and especially themselves. But if you are a small business owner, its ALL about you.
Example: let’s say your in a mid-size city and you are an owner of a company that sells widgets. pretty creative, right? Think back at your childhood, do you remember the corner store where the guy owned it for all his life, or Sam the butcher from the Brady Bunch, or even The Cosby Show, Bill Cosby owned a small practice in town. These businesses while very loosely based in reality, have a personality, have a soul, and that’s YOU. Your business and its success are a reflection of you and how you promote yourself. So, here’s a couple tips we all should take (especially me) about the digital branding and SEO efforts regarding YOU.
Get on Social Media
Whether you like it or not, social media is here to stay. So sign up! If you are smart about it, it won’t run your life like so many on Facebook. Join LinkedIn, Twitter, Facebook, and Google+, and use it to broadcast your company message, making it personal, so your clients and potential clients feel like they know you.
Make sure your company is listed on the many local listings like Google Places, Yelp, Yahoo, and Yellow Pages, using great descriptions, directions, and correct contact information.
I already mentioned Yelp, but Foursquare is another one, but it’s so important to manage your reputation online with reviews and testimonials. If have seen too many businesses that were doing okay, but could be doing so much greater if they just managed the onslaught of negativity hurled at them permanently online. There are things you can do about these or to at least manage the long term effects a negative review, and that is to find the the clients that love you and trumpet their praises all over the place, drowning out any potential negativity.
PR is coming back in a big way, so grab hold of this tool and use it! Press releases can be very SEO friendly, and even fun. They tell everyone about you and how you can help them. From donuts to documents, whatever you offer, whatever successes you have should be shared with a great press release. Can’t write one? get someone to do it for you, that part is easy and affordable.
As you can imagine, this is just the tip of the iceberg. But the key is take this one day at a time, one step at a time, one bite at a time. Choose one area, like social media and attack it for a week. Link up your networks so your communication is cohesive. Lay out a plan that you can successfully manage for putting out rich content about you and your business. I have seen it myself, you will see results very quickly if you stick with it.
Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding. You can follow Marcus on Twitter at @MGSbigdreams