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See on Scoop.itNewton Marketing Forum

Landing a new valuable account takes a lot of time, work and cooperation within a company. Read this blog to learn 5 easy steps for Account Based Marketing.

 

Condensed…

 

Step 1: Discover & Define Your High-Value Accounts

Step 2: Define Personalized & Effective Messaging

Step 3: Determine Optimal Channels: Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. Each persona you are targeting will respond differently according to the channels you choose, but regardless, you must keep consistent messaging across all channels.

Step 4: Execute Targeted Campaigns

Step 5: Measure, Learn and Optimize
See on blog.marketo.com

Written by marcus
Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding.