Product Marketing Manager
Today’s consumers have moved into a power position accessing information they want, doing so on their own terms. To connect with these consumers at a meaningful level, web content needs to be put into a personal context. Static websites typically present the same content regardless of visitor preferences or profiles, meanwhile, tools like CRM and marketing automation software do an amazing job collecting customer data. These assets have yet to come together in a meaningful way, presenting a missed opportunity.
By integrating your CRM, marketing automation and CMS platforms, you can deliver fresh content throughout the customer buying cycle. Combining these three practices automates the content delivery and allows you to dynamically personalize the online and mobile experiences with your brand. Moreover, this integration enables better monitoring and tracking of visitor behavior that can then be leveraged to increase conversion rates and improve customer satisfaction levels.
The upcoming release of Telerik Sitefinity 6.2 ushers in the integration of CMS, marketing automation and CRM, in order to serve this unique need. Register for the Webinar to hear firsthand what’s in store and how to offer your customers the personalized experiences they’ve come to expect.
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