By McKenzie Smith
Home pages are the key component of any website. If you think about it, they are kind of like a book cover, the window display at clothing stores, or even the sales pitch for new products. A poor homepage can destroy a chance for a new customer within only seconds. The homepage is like the blueprint of the website, and should set up key elements and objectives.
The Usability of Homepages and Websites
Website home pages are usually the first thing somebody comes to, so it should explain what the company does, or the purpose of the site with only a glance. In return, the viewer’s opinion of the site is made within seconds. Quite often, sites are visited through search engines, which give a viewer a lot of options. Once they reach the site they will know if they want to keep searching or move to the next site. Keeping your home page nicely organized is essential. If a home page is cluttered, blinking left and right, or just plain hard to read imagine the rest of the site. Just keep it simple and relevant. Within seconds any viewer should know what the site is about, who it is designed for, and if it is going to have your answers.
Making a Visitor a Customer
You may have asked yourself several times how to do this, but here are some visitor conversion steps. Does your site and homepage support at least one of these questions?
- Can a visitor trust this site?
- Do visitors believe in the site/product?
- Does a visitor instantly know the price range of these products? And is it worth it?
- Based on the layout, will visitors easily understand where to find a question?
- Is the information short and straight to the point?
Tips for a More Effective Homepage
- Establish your trust and credibility
- Have a headline that grabs the visitor’s attention
- Put specials and deals on the homepage to attract visitors
Does your website, but more importantly, your homepage reflect these points? Maybe it is time for a new homepage; or even a
newly designed website? If your website is lacking views, SEO, or new customers, let Newton Design and Marketing redesign your homepage or entire website!
McKenzie Smith is a graphic designer in Houston, Texas constantly seeking knowledge and challenge. She designs for identity, print, and web design; & combines visual elements with beautiful typography, resulting in both stunning and clean design.