More than 50 percent of search queries globally are performed via mobile devices, as opposed to desktop computers according to Google. Because the majority of consumers use their mobile devices to find products and services, businesses must ensure that their site is responsive and optimized for mobile. Not doing so will result in lost revenue. However, loading speeds are and continue to be a major concern for most users.
Structured data is information configured in a manner that’s universally understood. According to Google, structured data can help boost “crawler friendliness” by helping Google crawlers to find and pull significant information from your site. Without structured markup, search engine crawlers will pull any text from your site that appears to be relevant. Scema.org is a structured data code that allows search engines to define it. Most webmasters are using this data code to simplify their work and display rich snippets in search results. Since search engines want to be able to fetch information from your site faster and easily, we should look forward to structured data playing an even bigger part this year.
Internet users are more on the go than ever before. The dramatic shift in mobile-first is evolving. Most mobile users now rely on voice search as opposed to text. Apple’s application “Siri” and most recently Amazon’s in-home tool “Axela” have made it possible to make vocal inquiries. The recent developments signify a shift in how organic searches will be conducted in the future. So, digital marketers need to be more vigilant when creating keywords as more people continue to become reliant on vocal commands.