Trends in digital marketing don’t just affect the way consumers digest ads, they transform the ways that companies operate, sell and strategize. As an industry, digital marketing is constantly evolving as new trends become mainstream. The following 7 digital trends are having a significant impact on the way a wide variety of industries do business.
1. Artificial Intelligence
Artificial intelligence may seem like the stuff of science fiction, but in 2017, it’s real, and it’s changing the digital marketing space. Experts predict AI will replace 16 percent of American jobs by the end of the decade, and many of those jobs could be in marketing. AI now lets companies collect, process and analyze huge amounts of data, making marketing more exact — and more automated — than ever.
2. Live Video
This year, live video is taking over, as more platforms— like Periscope and Facebook— let you stream what you’re doing in real time! Live video is extremely popular with brand audiences; in fact, surveys show that 80 percent of a brand’s audience would rather watch a live video than read a blog.
Influencers are social media users who have large followings, and thus, have the ability to influence people to like a certain product or business. Using influencers is a smart marketing decision; studies show that 71 percent of consumers are more likely to make a purchase after seeing a social media reference.
4. Growth of Mobile
It’s the age of mobile, people are accessing the internet more on their mobile devices than their desktops. Because people are consuming content on the go, you now have to rethink how your company creates and releases content. We recommend creating bite-size content that is easy to digest on-the-go.
5. Marketing Automation
Today, it’s essential for digital marketers to take advantage of marketing automation tools. These tools are designed to help you execute every aspect of your marketing strategy as effectively as possible, making marketing simpler for you — and simultaneously more powerful.
6. Data Visualization Tools
The collection of data is perhaps one of the most important aspects of any marketing strategy. But if you are unable to understand and utilize the data you have collected it does you very little. Thankfully, tThe rise of data visualization tools means that you can now make real use of all the data that has existed for years. Data visualization tools help humans understand complex number sets.
7. Conversational Experiences
Consumers appreciate a “conversational” experience. They prefer to communicate with your company and its representatives as they would friends in a back-and-forth exchange. This trend has led to the rise of things like chatbots, and it’s shifting how businesses choose to set up their company’s customer service processes.
Stay tuned to Newton Design & Marketing for more industry news, tips and trends.