If you have not utilized Google Analytics to gauge how well your website is doing, you should. Among the many things, you can learn from delving into your site’s analytics is your bounce rate. What is a bounce rate you ask? Your bounce rate refers to the amount of time visitors are spending on your site before leaving ( bouncing). If your bounce rate is high, it means that your website is not capturing the interests of your visitors. Which in turn affects your bottom line. So, how do you decrease your website’s bounce rate?
1. Ensure your homepage is relevant to the visitor
First impressions matter and when visitors first arrive at your site they need to be impressed. It is vital that your homepage gives your visitors a sense of who you are and what products/services you provide at a glance. If your visitors can not understand those basic facts they will bounce immediately.
2. Carefully consider your user’s experience
A hard to navigate website with badly written content and too many irrelevant images contribute to a website that is too difficult to use. Users must be able to easily find what they are looking for and get the information they need in one click.
3. Understand what the optimal bounce rate should be
While a standard bounce rate of 20 percent or less is typically optimal, it can vary according to the type of site as well as historical performance. A bounce rate of 20 percent is great for a retail or service site, but it can be higher for blogs, landing pages, and content websites.
4. Improve your keywords
If the landing page looks great, it could be the keywords that are off. Use keywords that deliver high-quality leads and traffic, rather than generic keywords that send poor traffic. Not sure which keywords are the most relevant? Hire a professional SEO expert to help define a strategy.
5. Is the page optimized for mobile devices?
Given that more consumers than ever are utilizing mobile devices to browse the Internet, it only makes sense to have your website to be mobile responsive. If a visitor arrives at a page that isn’t, you can pretty much bet they will be leaving.
6. Is there a call to action on your page?
Sometimes visitors need a little push to keep browsing, and a call to action is the way to do it. Let them know what they stand to gain by following the link, and you’ll improve conversion rates while reducing bounce rates.