How would you guess your future customers are evaluating your company’s credibility? Word of mouth? Online reviews? Advertising?
According to a Stanford study, 75% of users make decisions about a company’s credibility based on their website design.
In other words, if you have no website presence or even if you have a poorly designed website, you’re already behind the competition.
You might be thinking, “Well why is a yellow page listing or Facebook page not enough?”. Although a website requires time, patience, and money, it’s essential for any business. You must have a website to be taken seriously. Here’s why:
Say you’re in a prehistoric age where you sell stone bowls and your competitor sells bronze bowls. Stone bowls have been around for a while but bronze bowls are a novelty. Where will your customer go? If your competitor has the latest product or service available, they have the edge. In business, you have to stay current and on top of the game. What if your competitor doesn’t offer online shopping? You swoop in and start an e-commerce site. Staying one step ahead of the competition has its benefits, and sometimes all it takes is to have a website.
2. Build Credibility
Put yourself in a potential customer’s shoes. You’re looking for a company to fulfill a need. You find some yelp reviews, an unattended Facebook page, and no website. Are you likely to dismiss the company as lacking credibility? Probably and so do many others. More than half of your customers judge you for simply not having a website.
3. Provide Instant Information
Instant knowledge isn’t just an attribute of millennials; it’s something we’ve all grown accustomed to. We’re constantly on our smartphones. In fact, any wi-fi enabled tool is a research tool. Approximately 78% of Internet users conduct product research online. A website provides instant information to those who you’re trying to reach.
4. Put Sales on Auto-Pilot
A website can also function as a 24.7 lead generation machine. It can even serve as a powerful salesperson. Through a website lead generation and lead nurturing, you can send custom gentle reminders about your service or product to drive engagement and sales.
That’s just advantage number one. In general, “more than half of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase.”
5. Show Off Your Brand Quality
Simply stated, a website is the extension of your brand. Your website reinforces everything your brand stands for. It explains what your brand is about, what it does, what it represents. If you have a quality website, your customers will perceive your brand as a quality brand. How much influence does a professionally designed website have on your customer during the decision making process to use a local business? A whopping 68%. It may be better to have no website at all than to showcase a poorly-designed website. But if you got it, flaunt it.
6. Get Found
Search is the number one source of external traffic for content sites. Search Engine Optimization (SEO) is a key driver of site traffic. When you Google a topic (e.g. Why You Need a Business Website) your search terms are keywords. Quality websites optimize their content and copy to contain those keywords that match your search query. Of course, in order for this to work you’ll need a website to optimize. The same mechanism applies when people look up products and solutions your company offers.
7. Reach a Larger Audience
Word of mouth and referrals are great way to get new customers and one of the oldest forms of marketing out there. Unfortunately, not all your customers are connected to other potential clients. That’s why you need a website.
Almost half of small businesses with an online presence generate over 25% of the revenue online. Without a website your business is missing out on its share of online revenue. Customers are researching products online before making a move, 81% to be exact.
Not having a website will negatively affect your business by diminishing your credibility and reducing opportunities with potential customers. Did you know 67% of businesses are using their website to market to customers? We’re surprised this number isn’t higher. You’ve worked so hard to build you brand. Now it’s time to go get a digital space for your company to show off your expertise and professionalism.
Want an award-winning website that generates leads and drives sales 24/7? Let’s get you started. Our team of UX designers and digital strategists will focus on creating a great website experience, so you can focus on doing what you do best – running your business. Take a moment to see how we do it.
For the month of August only, we’re offering a full-year, 0% interest pay plan on all new websites and redesigns. Contact us now and mention this blog to get started.