PPC or pay per click advertising is a very effective part of an integrated marketing strategy. However, PPC is not always the ideal advertising solution for all businesses. While PPC is super effective for companies offering a service, different verticals will have varying price points. Therefore, it’s vital to conduct ample research before embarking on a PPC campaign. If you’re contemplating on diving into PPC, here are some key questions that you should ask yourself.
Do I need a quick boost?
PPC allows businesses to pay for a top spot on search engines that target a multitude of keywords. However, these ads come at a price and that price varies depending on how competitive they are. For your PPC campaign to be successful, it’s best to hire an online marketing agency to manage it for you.
Do I need quick A/B testing?
PPC presents a great opportunity to A/B test your content and CTAs of various landing pages. This makes it easier and quicker to identify the most appropriate approach to take for a specific marketing plan.
Do I need to widen my reach?
PPC advertising is invulnerable to Google algorithm updates. What this simply means is that PPC works irrespective of issues that influence organic search results.
What’s the return on investment (ROI)?
No matter what marketing vertical you are investing in your return on investment should be at the top of your mind. Unlike other marketing verticals, PPC only requires you pay for the actual clicks your ad is receiving. However, getting clicks is not enough. For you to attain satisfactory ROI, you have to take into consideration how many clicks convert to actual sales. The best way to do this is to perform a prelaunch analysis of your situation. If your analysis indicates the probability of a favorable ROI, then PPC is right for you.
What’s your profit margin?
PPC can lend itself more if your services or products have higher profit margins. A higher profit margin ensures that there’s room in each sale to cover the PPC cost. However, if you have lower profit margins; there are exceptions where PPC can still be successful. A perfect example is when you are targeting less competitive keywords. However, it is important to note that with low-profit margins or low-priced products, getting a strong ROI can be challenging.
Done right, PPC can generate a steady stream of sales, pre-qualified leads, and a positive ROI. Done wrong, it can be the biggest drain on a business’s budget. Therefore, before you burn through your budget on PPC, consider the probable and potential ROI of your actions.
Contact one of our PPC experts today to learn more!