internet marketingIf you’re fairly new to Internet marketing you may not know what pinging is or how it can benefit your business.

It is best to have as great an understanding of the whole Internet marketing strategy list as you can to form your own opinions on what may or may not work for you.

Here are some basics:
Ping was originally designed to check if a computer or network was online or even existed. It sends a message from one network or server to another and the message comes back, kind of like radar.

It’s a technique that can be used to get backlinks as well.

First of all, you can ping whenever you update your website or blog. This enables the search engines know you’ve added new content. It often takes a while to get your updated content indexed, and pinging makes it faster.

You can also ping your backlinks. Whenever you leave a backlink on another website, ping the search engines and they’ll crawl the link quicker.

How Often To Ping?

You can either ping each update or backlink manually on Google’s Blog Search page, or you can use an automated service. There are software programs that ping for you automatically, as well as online services like Ping-O-Matic, Pingler and Pingoat. When you use these programs, you don’t have to worry about it.

Ping can be used for any backlink you leave, whether it’s a blog comment, a forum post, a forum profile, articles posted to directories or Web 2.0 sites, or absolutely anywhere else you leave a link.

Backlinking Success With Pinging
Internet marketers have used ping for years to boost their backlinks. By letting Google know you’ve got new links coming in to your site, this method helps you raise your site’s Page Rank. It also gets it done a lot faster than just waiting for the Big G to do it itself.

The only problem is that lots of folks are getting fewer results than they did years ago. One reason is Google keeps updating its algorithms and bots. Since everyone was pinging like crazy for the last few years, many believe that the search engine giant now has spam filters that don’t pick up pings.

Many marketers still ping, but they recommend not doing it too much. If you over-ping in a short period of time, you’re likely to be ignored. If you want to ping in bulk, spread it out over several days or weeks.

Make Your Own Decision

Some marketers don’t ping because they say it’s not necessary. Google will find your backlinks whether you ping or not as long as you’re leaving them on good sites and they lead to a content-rich site. In other words, a lousy backlink will be a lousy backlink even if you ping and putting out backlinks to a profile or other page that’s weak in content, won’t make any difference.

Internet marketers disagree on if it’s worth your time to ping. A more productive way to boost your backlinks is to backlink to them. For example, if you have articles on directories like Ezine, create another backlink from one of your Web 2.0 or social media sites to give the Ezine backlink more juice. This is a proven technique for increasing Page Rank.

Here’s My View
I recommend experimenting with pinging to see if you get results. If you do, keep at it. Don’t invest in any software programs or pay services just yet. Try to develop a pinging strategy that works before you invest anything in it.


Written by marcus
Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding.