At this point, nearly every marketer has heard of inbound marketing. Inbound is changing the way marketers do business, acquire customers, and increase their bottom line. But how much do you really know about marketing’s newest strategy?
See on www.pardot.com
Landing a new valuable account takes a lot of time, work and cooperation within a company. Read this blog to learn 5 easy steps for Account Based Marketing.
Step 1: Discover & Define Your High-Value Accounts
Step 2: Define Personalized & Effective Messaging
Step 3: Determine Optimal Channels: Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. Each persona you are targeting will respond differently according to the channels you choose, but regardless, you must keep consistent messaging across all channels.
Step 4: Execute Targeted Campaigns
Step 5: Measure, Learn and Optimize
See on blog.marketo.com
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