By Marcus Smith, Digital Marketing Jedi

The Challenge

So what do you when you have an amazing business, and beautiful and informative website, but not enough web traffic? Pathfinder Pediatrics, one of the countries foremost Pediatric Home Care specialists looked to Newton Design & Marketing for help.

The original designer of Pathfinder’s website (, Newton also offers Search Engine Optimization services, to help bring visibility to any website; resulting in more web traffic, leads, sales & profit. So Newton went to work, implementing their Platinum SEO strategy to the Pathfinder website.

The Process

Beginning in February 2014, Newton began work on implementing the SEO campaign, tracking several different keyphrases focused on Pathfinder Pediatrics specialized skills for the pediatric health care industry. Once the foundation was properly set, we could begin strengthening the website’s authority, and building traffic and ranking position.


In less than 60 days, the results have been amazing. Currently, out of 11 keyphrases, 45% of those phrases hold a page 1 ranking of #9 or higher on 

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Google. Even more impressive is the fact that web traffic on the site has increased an enormous 430% in less than 60 days. We are confident that Pathfinder Pediatrics will begin to see more leads from their site, enabling them to help more families and their children with pediatric home care.

About Pathfinder Pediatrics

Pathfinder Pediatric Home care is a family owned company with over fifteen years’ experience providing physical, occupational and speech therapy services to the children of Texas.

About Newton Design & Marketing

Newton Design & Marketing is a full service marketing and advertising agency, and Gold Certified Sitefinity partner based in the Woodlands & Dallas, Texas. Newton Design & Marketing develops award-winning web design, mobile apps, digital marketing, branding, aerial videography, and print.

Written by marcus
Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding.