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Sitefinity Case Study: How Sitefinity helped build a new website for all customers

sitefinity case study

BACKGROUND

sitefinity case studyBased in Albuquerque, New Mexico, with additional offices in Dallas, Texas, SouthwestRe is a nationally recognized leader in the Finance & Insurance (F&I) industry. It forms and manages reinsurance companies, and provides administration and claims adjudication services for vehicle service contracts, insurance products and aftermarket products.

THE CHALLENGE

 SouthwestRe had a very old, non-interactive website that no longer reflected the caliber of their business.  In fact, the sales team rarely pointed anyone to the website because all of the products and services they offer simply weren’t represented on the website. “I believe the biggest challenge was that we had three very different audiences to address, each needing different messages and different content,” said Stephanie Smith, Marketing & Creative Design Manager for SouthwestRe.

THE SOLUTION

SouthwestRe needed a professional-level CMS that had the robust ability they needed to manage information and resources for their reinsurance companies, independent agents, dealerships and contract holders. Also needed was more functionality and easy-to-use interface. After deciding on Telerik’s Sitefinity CMS, SouthwestRe partnered with Gold-Certified Sitefinity Partner, Newton Design & Marketing. Based in Houston, Texas with offices in Dallas, Newton was able to determine the needs of SouthwestRe and develop a solution that helped organize their web presence. “Because of SouthwestRe’s diverse but defined audience, we built a site designed for each unique audience category, giving each audience a different online experience,” said Rob Neumann, Managing Principal of Newton Design & Marketing.

PERSONA-DRIVEN WEBSITE

Armed with the functionality of Sitefinity, Newton and SouthwestRe embarked on building a “persona-driven” website, building sitefinity case studydistinct “silos” for the different visitors to the site. From clients, to agents, to contract holders, each visitor in each category has a different web experience. The specific intent is to deliver exactly what the visitor needs, without them having to sift through all the content they don’t.

THE RESULT

SouthwestRe is extremely pleased with the new website. Whether someone is looking for specific information such as a copy of their contract, paperwork to start a reinsurance company, or steps on filing a claim, it’s all right there on the website. Their customers are using the website to request items that used to take a phone call, or faxing in paperwork. SouthwestRe now has agents, dealers and contract holders reaching out to them on a daily basis through the interactive forms, making daily work activities faster and easier to manage.

 THE VERDICT

 “We’ve never been able to offer this level of interaction in the past, and it’s a great feeling,” said Stephanie Smith. “Using Sitefinity is very easy.  The dashboard is user-friendly and its capabilities are more robust than some of the other CMS tools on the market.”

 About SouthwestRe

SouthwestRe offers complete solutions for reinsurance, policy administration, claims adjudication and underwriting for a myriad of casualty and life insurance products. SouthwestRe is dedicated to providing highly profitable, comprehensive F&I solutions for its clients, who include car dealers, agents, lenders, real estate brokers and other industry professionals. www.SouthwestRe.com

 About Newton Design & Marketing

Newton Design & Marketing is a full service marketing and advertising agency, and Gold Certified Sitefinity partner based in the Woodlands & Dallas, Texas. Newton Design & Marketing develops award-winning web design, mobile apps, digital marketing, branding, aerial videography, and print. www.DesignByNewton.com

March 14, 2014by marcus
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A Bright Future

newton ribbon cutting

October 25, 2013 – Newton Design & Marketing marked their official grand opening last week with a honorary ribbon-cutting at the The Woodlands Area Chamber of Commerce in The Woodlands, Texas.

Rob Neumann, (center photo) Principal of Newton Design & Marketing said, “This is just the beginning for Newton; we are going to see some great things happen over the next few years. The growth of this area is outstanding, and we look forward to being s part of it for a long time.”

Several members of the Chamber, as well as the local team of Newton Design & Marketing attended the luncheon to celebrate the official ribbon cutting.

The Woodlands Area Chamber of Commerce is committed to providing quality services, creating opportunities for business success and serving as an effective catalyst for the economic growth and prosperity of the community of The Woodlands, Texas. newton design & marketing

Newton Design & Marketing

Newton Design & Marketing develops award-winning web design, mobile apps, digital marketing, branding, aerial videography, and print. Newton has been recognized with numerous awards in marketing & advertising, and offers the highest level of quality and expertise in every area while offering the most competitive cost for web, print, photography and mobile app projects.

By Marcus Smith
Digital Marketing Jedi

 

 

Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding. You can follow Marcus on Twitter at @MGSbigdreams Marcus Smith is Digital Marketing Jedi and SEO specialist with Newton Design and Marketing. Marcus helps companies from a wide range of industries to improve their online presence, search engine optimization and branding. You can follow Marcus on Twitter at @MGSbigdreams

 

 

November 7, 2013by marcus
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Newstonian November Networking Event

newstoniansNewstonians November Networking
Sponsored By Newton Design & Marketing

 

Please join Newton Design & Marketing as we sponsor the Newstonians November Networking Event! Enjoy great networking, FREE appetizers, & door prizes!

 

Please register by Nov. 13, 2013

Register NOW   Get more information

We are looking forward to seeing you there!

Where

bar munich map

Bar Munich

2616 Lousiana Street
Houston, TX 77006

When

Thursday, November 14 2013
5:30 – 8:00 PM CST
Add to Calendar

November 5, 2013by marcus
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